The 25th of March saw the second M.A.D
(Melbourne Alternative Designers) Fashion Showcase and once again I was invited
along as media. Born from Lyris Deign and Clockwork Butterfly, this event aims
to display the alternative community to the alternative community, promoting
Australian designers and artists.
Last year’s show was an immense success, with only a few
issues, for example too loud music during intermission. This year’s show
clearly took all feedback on board and made improvements; the music was a lot
quieter and made communicating with stall holders easier. This year they
introduced a ‘No Flash Photography’ rule, which I found to be a good step in
improvement. From my perspective it meant I did not have to worry about
batteries and flash syncing, for the models it meant not being blinded on the
catwalk, and for the audience it meant not having flashes interrupting their
experience.
Once again, the show was well organized and run. With
doors opening as scheduled, and the shows and intermissions running on time.
The market was set up which allowed ease to walk down the aisles and chat with
stall holders. This year hosted many more stalls, and I hope they do not
overbook in the future as it will make moving hard. Intermission also featured
low-light which made looking at wares difficult, but the lights were turned
higher after the show.
